Partner integrations
Payment services
Comparison networks
Affiliate networks
Shop certification
Tools and statistics
Shipment services
Customer feedback
Social networks
Comparison networks
GeneralThe comparison site has become an indispensible tool in today’s ecommerce landscape and product pricing has strongly influenced purchasing behavior since the advent of these sites.
With the further development of the ecommerce industry, and therefore also of comparison sites, product price will no longer be the primary determining factor. Customer service, delivery times and shipping costs are playing an increasingly important role in customer purchasing behavior.
As visitors tend to conduct specific product searches – making them more likely to buy a product –webshop owners will benefit from registering with various comparison sites.
Process
Comparison sites allow shoppers to browse through several categories at once or a search for specific product. When the search is completed, a list will appear with the names of the webshops that carry the product. The search can be further refined by setting certain preferences such as price, popularity or most viewed.
Clicking on a link in the list of providers will redirect visitors to the webshop’s product page where they can finalize their purchase.
Visitors can also request additional information on comparison sites regarding payment methods, certifications, shipping costs and customer experiences. This information plays a crucial role in helping the visitor determine whether or not to purchase a product.
Costs
There are certain costs associated with registering for comparison sites. While most sites use a cost-per-click model, advertising on these sites is another common option. Please note that the latter also has associated costs.
While registering for a comparison site is not entirely free of charge, it is certainly worth signing up for. These sites are and will remain important online meeting places that allow webshops to present themselves to potential customers, and customers to make important product comparisons.
