Getting started with Google Analytics (for online retailers)

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What is this manual about?

Google Analytics is free tool from Google to help you gain insight in what is going on in your online store. For example, it will show you where your visitors come from, which pages they visit and how many of them ultimately make a purchase. With these data, you can assess the effect of campaigns and/or optimize your online store.

This manual is intended for online retailers that have little or no experience with Google Analytics and want to get started using it.

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