Search engine optimization
Search engine marketing
Search engines are the major webshop marketing channel. A webshop’s structure needs to be organised in such a way that search engines such as Google can easily index (read and save) the pages. The majority of the webshops are not optimised, resulting in lower numbers of web visitors than would be possible. SEOshop contains all the (legal) optimisation techniques. When you switch over to SEOshop, you will already notice the difference very soon. More visitors indirectly means more sales, the degree of optimisation determines the success of your online business to a large extent.
Search engine optimisation techniques
SEOshop uses various techniques that increase search engine findability. The SEOshop webshop uses readable links which do not contain any programme code. SEOshop frequently uses headings in the page so that search engines can analyse texts better on relevance. The system generates site maps from your link structure sharing them automatically with Google. When, via a search engine, a visitor enters a page that no longer exists, they will be given a readable error message and some advice about where this page might be found now. In addition, the system sends a message to Google so that they know that the page has been replaced or no longer exists, so that old listings in the hits can be removed or changed.
Call-to-action
More and more consumers order goods via the internet. And not nearly all consumers know how to place an order via a webshop. It is important to make sure that the threshold for placing an order is as low as possible. In a split second, a visitor should be able to see how a product can be ordered. The SEOshop system uses a proven sales method and is highly user-friendly. The system guides the visitor through the ordering process and contains a lot of "upselling" components generating more sales. The system registers which products are the most popular and puts together a front page with the best selling products. For customers encountering problems, there is an extensive FAQ with search function.
Tagging
More and more people search on multiple key words. Nowadays, the competition on certain key words is so strong that a mention in a search engine’s first 10 hits is virtually impossible. SEOshop contains a very extensive tag module. As webmaster, you can assign tags to products. The tag represents a totally new page with products relevant to a particular key word. Suppose you sell 'Ipods' and you have assigned '8GB' as a tag to the product. When a visitor searches on 'iPod 8gb', then all at once your webshop is highly relevant to the search engine, because your webshop is the only one to make a connection between 8GB and iPod. SEOshop’s control panel automatically provides tagging suggestions so that you can be sure that a product contains all the relevant tags. SEOshop puts you one step ahead of the competition.
Conversion
Conversion means turning a visitor into a customer buying a product. On the internet, you have much competition and the trick is ensuring the customer buys from you. Obviously, price is an important factor in this process, but price is not the decisive factor. SEOshop has optimisation which provides higher conversion. At SEOshop, you can equip products with photos of up to two megapixels. Customers can write reviews about products, thus sharing their opinion with other buyers. Buttons contain the right texts: unlike the “Add to shopping cart” button, a “Buy now" button may deter some customers". The SEOshop webshop has a number of standard pages with certainties and explanations for the consumer. SEOshop is also fully “cross-browser”, which means that the page works without problems both in Internet Explorer, Mozilla Firefox, Safari, Chrome and Opera.
To measure is to know
Setting up campaigns and optimising your web page attract more visits. You are well-advised to measure visitor statistics from the moment your webshop goes online. You will be able to see via which pages visitors enter your site and on the basis of this information you can adapt the lay-out so as to make the webshop even more attractive for visitors to buy products. SEOshop is perfectly integrated with Google's webmaster tools, Analytics and many more statistics systems. Extensive statistics give you a better insight into your webshop's results.
