Every webshop has a comprehensive search function that shows suggestions while you type. Your customers can also create a wish list and maintain their most recently viewed products. When they have found suitable products, they can compare them to each other. And if a customer is unable to figure it out, he or she can contact you via live chat. All this allows you to provide your customers with the best-possible user experience.
Honest feedback from customers will not only help you improve your products but can also convince visitors to place an order on your webshop. You can use The Feedback Company, for example, to ask your customers for feedback which you can then display in your webshop.
A blog gives many advantages. First of all a blog enables you to keep your customers up to date on new products and build a personal relationship by creating more involvement. Moreover, blogs can be found easier in search engines. This feature is only available from the Professional package and higher packages.