SEOshop Partners

Why do I spend money on Netflix? In short, why personalization works

Why do I spend money on Netflix? In short, why personalization works

The world around us changes faster than we do. Although technology enables us to go through life from a distance and more anonymously, we nevertheless like to hold on to personal experience. Soccer stadiums are crammed, despite Fox Sports. Music festivals are not suffering from Spotify. In times of expansion, (digital) specialist stores open new doors daily.

5 ways to increase word of mouth for your business

5 ways to increase word of mouth for your business

Word of mouth marketing is both the most powerful form of marketing and the most difficult to generate. “If only we could get our customers and fans to tell the rest of the world about us, our lives would be so much easier", is a wish that many eCommerce store owners have. Generating word of mouth about your brand is a challenge but not impossible. In this post I cover 5 ways to increase word of mouth that are achievable by any online merchant that puts in the work and cares enough to make it happen.

I welcome all your feedback on these ideas and feel free to share any other tips you may have on empowering your visitors, customers and fans to share your message across the globe.

7 online marketing strategies for the new social web

7 online marketing strategies for the new social web

The Internet has gone through a number of fundamental changes in the last few years, the social media revolution being the most prominent. People in general are slow acting to change and this means that whenever there is change there is opportunity. In the world of online marketing in the e-Commerce space there is a lot of opportunity. In this post I offer 7 different online marketing strategies that are designed to take advantage of the social web as it is today and help you take your business to the next level.

Optimize product pages for Google: this is how it’s done!

Optimize product pages for Google: this is how it’s done!

This is a guest blog written by: Karel Geenen

As an online merchant you obviously want your product pages to have a high rating on Google. After all, customers who are looking for a specific product have the intention to buy.

It will definitely benefit your turnover if your product pages have a high rating on Google. But how do you make this happen, achieving a high rating on Google?

You can read the most significant tips below!