How to Sell Online

Google SEO trends for 2015: mobile and local

Google SEO trends for 2015: mobile and local

On April 21st we can expect a new Google update. This time the update will have quite an impact on websites and online stores that are not mobile-friendly yet. This update is a follow-up on the Pigeon update from 2014, in which Google decided to give higher priority to local search results. That's why experts expect that the update on the 21st of April will both affect mobile and local search. In this article I will discuss the opportunities this brings to online merchants.

10+ 1 Tips to Prevent Cart Abandonment

10+ 1 Tips to Prevent Cart Abandonment

In the world of e-Commerce, we often ask ourselves many questions regarding the efficiency of our websites. 'How can we attract more visitors?', 'How can we make them complete the buying process?' or 'How can we prevent them from abandoning their carts?'. In today’s article, we are giving you 10 + 1 advices to make sure customers will always complete their buying process.

Going Mobile: Responsive Design vs. Adaptive Design vs. Native App

Going Mobile: Responsive Design vs. Adaptive Design vs. Native App

The number of mobile transactions on smartphones as well as tablets has significantly increased last year. Research by Adyen has shown a rise of 55% in mobile transactions in December 2013, compared to the previous year. In December last year, almost 20% of all transactions were made with mobile devices. As an online retailer, you can therefore no longer ignore mobile users. The question that remains is how to approach them visually, for there are a number of solutions. A responsive design, adaptive design or rather a native app? Which solution works best for your online store depends on a number of factors. In this blog post, we will explain the different options and compare all pros and cons.