SEOshop acquired by retail commerce company Lightspeed POS

SEOshop acquired by retail commerce company Lightspeed POS

Amsterdam, Nov. 19, 2015 – SEOshop, the fastest growing eCommerce platform in Europe, doubling revenue every year for the past three years, delivering more than 1000% growth since receiving VC investment from henQ in 2011, announced today its acquisition by Canadian software company Lightspeed POS. Lightspeed is the most powerful point of sale (POS) platform for stores and restaurants, and combined with SEOshop, will enable merchants to offer a unified in-store and online omnichannel customer experience.

SEOshop currently serves more than 8,000 leading online merchants including Philips Lighting, Heineken, National Geographic Netherlands and the Van Gogh Museum. The company has doubled revenue every year for the past three years, delivering more than 1000 percent revenue growth from 2011 to 2014.  As part of the deal, SEOshop CEO Ruud Stelder will join the Lightspeed leadership team as Director of Global eCommerce Revenue, and CTO Dennis Cuijpers will become Lightspeed’s Director of eCommerce Development and Architecture.

For retailers and online merchants who need to compete in an increasingly competitive, global retail environment, the acquisition will bring together powerful, easy to use eCommerce and in-store technology that features advanced tools for inventory management, reporting and analytics, full eCommerce design customization and engaging in-store sales experiences. Starting today, Lightspeed will introduce SEOshop technology, branded as Lightspeed eCom, in the UK and North America.

“We are extremely thrilled by the acquisition by Lightspeed POS,” says Ruud Stelder, CEO of SEOshop. “It provides advantages both ways. Our customers will be able to tap into the possibilities of Lightspeed’s mobile POS and commerce platform and Lightspeed customers will have easy access to our eCommerce platform.  This acquisition will enable retailers around the globe to reach out to customers wherever they are, both online and offline.”

In September 2015, Lightspeed announced US $61 million in funding. With the acquisition of SEOshop, the company now serves 34,000 businesses in more than 100 countries, processing US $12 billion in annual transactions. "This is an enormous step in the evolution of our company. We set out to help independent retailers grow and thrive by giving them a POS with the same back-office tools used by big retail in a user-friendly, mobile package,” said Dax Dasilva, CEO, Lightspeed POS.  “With the industry rapidly digitizing, online-only merchant demand has grown exponentially. Bringing SEOshop into the Lightspeed family gives us additional global scale, and allows us to help store owners create a great shopping experience and sell smarter- no matter how their customers choose to shop."

“For a global brand, SEOshop’s robust, multilingual platform is the perfect fit for the demands of our international scope. They make it easy to manage our international presence, and we’ve always felt confident that our data-- and our customers’ data-- is secure,” said Michael Wantens, Marketing Manager of Philips Lighting. “As we look to grow our omnichannel presence, we’re thrilled to have access to Lightspeed’s technology and strong international reputation. With this acquisition, we are able to keep the eCommerce solution we know and trust, while gaining a strong platform for future international growth.”

“For a strong brand like National Geographic Netherlands, SEOshop’s easy setup and low maintenance platform is a perfect fit for our eCommerce demands. It enables us to create a solid ecommerce platform, where we focus on developing our business, our online marketing and of course to support our customers.  SEOshop also provides us with easy to use SEO optimization features. Now that SEOshop and Lightspeed combine their strengths, we are looking forward to its omnichannel solutions that hopefully will help us grow both online and offline,” says Liska Koekoek, Manager Digital Marketing en E-commerce at National Geographic Netherlands

About SEOshop

SEOshop, a henQ company, is the fastest growing eCommerce platform of Europe. SEOshop provides a Software-as-a-Service (SaaS) platform for companies to set up their online stores. The platform offers standard over 150 core integrations for all payment providers and shopping networks in Europe like Klarna, Paypal, Adyen and more. SEOshop services over 8000 customers in the Benelux and Germany geographies, including Philips, Heineken, Grolsch, National Geographic Netherlands and Van Gogh Museum. SEOshop employs 80 passionate Internet and E-Commerce specialists, working on innovation and internationalization on a daily basis.

About Lightspeed POS

Lightspeed provides retailers and restaurateurs the simplest way to build, manage, and grow their business and create a better customer experience. More than 26,000 businesses processing over $11 billion in transactions annually use Lightspeed's mobile POS and commerce platform to manage inventory, customer preferences, sales, and analytics to get a complete view of their entire business in one place. Founded in 2005 with offices in Canada, USA, and Europe, Lightspeed is backed by Accel Partners, iNovia Capital,  Caisse de dépôt et placement du Québec (CDPQ) and Investissement Québec (IQ). Visit us at

Media Contact: Niels Broekhof,, 020-5754008

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