Sales conversions are difficult. The average e-commerce website converts on only 2-3% of total website traffic. Still, many businesses spend a lot of time and money on bringing new traffic to their site. But what’s the purpose if you can’t convert it into sales? Justuno helps thousands of ecommerce sites on a daily basis and they have found that the key to optimizing the conversion rates is to focus on converting onsite visitors.
Incentivize your Visitors
Retail establishments use their promotional strategies to run giveaways and everyday discounts as a way to drive sales, clear inventory, and create customer loyalty. Presenting your offers to visitors in an effective way will optimize the conversion rate. By using the instant offer widget from Justuno, customers can either join your mailing list, Facebook Like, Twitter Follow, Google+1, etc... in exchange for a promo code, all onsite. By presenting an incentive, you are increasing your conversion rate and simultaneously gathering valuable email and social leads for re-targeting which is critical for long term success.
Present Your Brand to Customers
Custom tabs and pop ups are an effective way to appeal to customers and represent your brand on-line. It hasproven to be highly effective in converting visitors into sales, emails, and social fans. BelovedShirts.com increased their Facebook likes by 300% and email opt ins by 500% by implementing a custom animated tab. Click here to read the full case study on how they optimized their conversion rate.
Real World Examples and Results
Kinderjas.com uses the “Show Pop Up on Cart” method to target visitors who are considering purchasing. Kinderjas.com added an email option to its pop-up and saw great results. In just one month, Kinderjas.com converted on 8% of all web traffic and acquired over 120 new email addresses.
Scandinaviexs.nl retails in Scandinavian lifestyle products designed for children. Since implementing the interactive Justuno widget on its site in September, scandinaviexs.nl has converted on 17% of its traffic to acquire 112 new email addresses!
Apple-essentials.nl, a retailer in apple accessories, has utilized Justuno’s design tool to implement an eye-catching tab and pop up for visitors to interact with. They acquired a satisfying 2.2% conversion rate on Justuno impressions and added over 3,600 new email addresses to their mailing list in under 6 months.
Get Your Store Ready for the Holidays
Many merchants will be running promotions during this period, presenting a holiday theme with custom tabs and pop up designs might be a great way to get your store ready for the holiday season without a big redesign. Custom designs let you present your brand the way you want to and interact with visitors. Shoppers appreciate these gestures and provides your customers with a reason to come back.
Haarproductshop.nl, a Dutch haircare retailer, used Justuno to create a great St. Nicolas (the Dutch equivalent of Santa) themed pop up and tab. This pop-up is a great example that there are no limits to the level of personalization with the Justuno widget.
Don’t have time to design something yourself? check out the custom tab gallery in the Justuno design suite for seasonal tabs that will get your site ready for the holidays!
Justuno and SEOshop
If you’re want to increase your conversion rate, email list and social fans, look no further than Justuno. With behavioural targeting, social and email integrations, and design tools, you will have all of the necessities and flexibility that you increase sales from existing traffic. It’s simple to get Justuno up and running on your SEOshop webstore by installing the Justuno app in the SEOshop App Store. Check out our SEOshop integration page for more examples, instructional videos, and support.