As of January 2016, SEOshop Will Continue as Lightspeed

As of January 2016, SEOshop Will Continue as Lightspeed

Last month was the most important one in SEOshop history. We were acquired by Lightspeed, the leading Canadian provider of cloud-based POS solutions for retailers and restaurateurs, to go forward together as a global omnichannel software supplier. Although SEOshop will live on in our hearts forever, we will continue as Lightspeed. Our e-commerce product will be branded as Lightspeed eCom. In this blog post, you can read what this will mean for you.

SEOshop acquired by retail commerce company Lightspeed POS

SEOshop acquired by retail commerce company Lightspeed POS

Amsterdam, Nov. 19, 2015 – SEOshop, the fastest growing eCommerce platform in Europe, doubling revenue every year for the past three years, delivering more than 1000% growth since receiving VC investment from henQ in 2011, announced today its acquisition by Canadian software company Lightspeed POS. Lightspeed is the most powerful point of sale (POS) platform for stores and restaurants, and combined with SEOshop, will enable merchants to offer a unified in-store and online omnichannel customer experience.

Why do I spend money on Netflix? In short, why personalization works

Why do I spend money on Netflix? In short, why personalization works

The world around us changes faster than we do. Although technology enables us to go through life from a distance and more anonymously, we nevertheless like to hold on to personal experience. Soccer stadiums are crammed, despite Fox Sports. Music festivals are not suffering from Spotify. In times of expansion, (digital) specialist stores open new doors daily.

Why mapping your buyer’s journey matters

Why mapping your buyer’s journey matters

Previously, I wrote a blog post about buyer personas and the importance of drafting these fictitious customer profiles. Another important concept is the buyer’s journey, i.e. the phases someone goes through before becoming a customer. In this article, I will explain why this matters so much and how to apply this concept yourself.